Our Services

At Variant Strategies, storytelling and messaging form the cornerstone of our communications approach, serving as integral components across all our services. Additionally, we offer standalone Storytelling, Communications, and Messaging services, catering to clients seeking specialized support in this area. By deeply understanding our clients' programmatic, organizational, or campaign objectives, we collaborate to craft compelling narratives, refine messaging, and develop strategic communication plans tailored to their unique needs.

EXAMPLES: Ex: Childcare for CA, Still In Prison, This is Freedom

Variant Strategies offers comprehensive Social Impact Advising and Consulting Services designed to empower businesses, nonprofits, and philanthropic ventures in maximizing their positive societal contributions. Our expert team specializes in guiding organizations through defining and refining their social impact goals, developing sustainable initiatives, navigating complex challenges, measuring outcomes, enhancing stakeholder engagement, and aligning social impact efforts with overarching objectives. With a proven track record and dedication to driving meaningful change, We are your trusted partner in creating a better world, empowering you to make a lasting difference in the communities you serve.

Examples: Intercambio, Hispanics in Philanthropy End of the Year Video, Shusterman Foundation/REALITY, Women Donors Network, UNWomen

Variant Strategies crafts and executes impactful Advocacy, Educational and Brand Campaigns beyond video. Collaborating closely with our partners, we meticulously design campaigns tailored to meet specific goals. Our process involves conducting comprehensive information gathering about the issues and players, and focus groups to refine messaging, identifying optimal distribution channels, and collectively crafting compelling scripts. From producing high-quality media such as films, websites, and social media toolkits to strategizing distribution, we ensure maximum impact on the target audience from the campaign's inception. This includes forming distribution coalitions, engaging with press, organizing events, and conducting direct outreach efforts.

EXAMPLES: We Have Rights, Childcare for CA, Fight the Outbreak, Silence Interrupted.

Variant Strategies is a leader in video production, direction, and distribution, channeling our storytelling expertise into the creation of impactful advocacy, educational, and narrative films. With a portfolio brimming with numerous award-winning productions, we specialize in addressing pressing issues on local and global scales through the medium of film. Our films are meticulously crafted to educate and empower audiences, from the general public to policymakers, effectively translating complex topics into engaging narratives. Additionally, our specialized services extend to developing promotional videos for businesses, social enterprises, and philanthropic organizations, ensuring seamless alignment with clients' objectives. Through close collaboration, we tailor our approach to meet the unique needs of each client, driving meaningful change and engagement through strategic storytelling and expert video production, direction, and distribution. Variant Strategies helps partners to amplify videos by developing strategic distribution plans, coalitions, and the media and materials to use to push for a call to action or build brand positioning. We work with our clients to do stakeholder mapping, figure out who key allies are and how to reach target audiences and mass media, or otherwise make sure a campaign achieves its goals

Examples: We Have Rights, The Courtwatchers, Still in Prison, #ChildcareforCA, COVID Vaccine: Safe, Free, The Right Choice for Your Family, and many more.

Variant Strategies specializes in multilingual videos and campaigns, leveraging our expertise to deliver impactful messaging across diverse populations. We collaborate closely with partner organizations to understand target demographics and language preferences, conducting focus groups to ensure resonance with beneficiaries and refine distribution strategies. For instance, in our work on "We Have Rights," we collaborated with renowned voice talent in seven languages, and for the COVID Vaccine video, we produced content in nine languages, tailored for various uses. With a track record spanning over fifteen countries and proficiency in nine languages—including Spanish, English, French, Portuguese, Tagalog, Russian, Urdu, Mandarin, Arabic, and Haitian Creole—we provide tailored multilingual solutions to drive meaningful results.

Examples: We Have Rights, COVID Vaccine: Safe, Free, and the Right Choice for your Family, Fight The Outbreak: Holding the UN Accountable for Cholera in Haiti